Website Profits Increased using Expert Marketing Tactics

By Matthew Henage

Give Your Audience What It Wants

Too often web designers make a web site that only contain fluff. The problem is, visitors don't come to your site to wast time, but usually have a distinct purpose. Don't give them what they want, and they are gone!

Its simple in theory to keep your visitors on your site because all you have to do is, "Give them what they want." To do this though you must answer the following question, "What do my visitors want?" To answer this question, you'll need to research the following three sub-questions: Who are your visitors? What attracted them to your site originally? What do they want when they come to your site? Knowing more about your visitors, what attracted them to your site and what they are looking for on your site makes it easier to retain them and keep them coming back for more.

You can learn more about your customer in two ways, by just asking them and by installing analytic software like Google Analytics. Both are highly recommended because both provide information that the other cannot. This information is like gold because it becomes a catalyst to providing quality content that keeps your visitors coming back for more.

Attract More Visitors

Once you have created a reason for your visitors to stay on your site you need to learn how to attract more visitors to your unique content. You have many options to build a constant flow of traffic to your site. We discuss two of the most important tactics to build traffic in this section.

If your not using PPC Advertising (Pay Per Click) then your missing out on what could become a website goldmine. With all PPC campaigns it is important to start out with a low budget, to improve your results before you unleash this method. Although there are many services that offer PPC Advertising, we suggest to start with Google Adwords. Not only is Google Adwords one of the most powerful systems, but it also can be connected to Google Analytics for very helpful tracting. By targeting the right traffic you'll be increasing your profits in no time.

If you like free relevant traffic, your going to love SEO (Search Engine Optimization). SEO is about optimizing your web pages to become more search engine friendly, adding valuable and unique content and providing trusted links from within and outside of your website. The better ranked you can get your website in the search engines, the more free and relevant traffic you will receive.

Monetize Your Website

As mentioned earlier, you want to make it quick and easy for your visitors to get what they want. On the other side of the coin, you need to make it easy for your visitors to do what you want them to do. For example, why make them click through endless pages to sign up for a membership or newsletter? The easier you make it for your visitors to do what you want, the more they will do it.

You can make it difficult for your visitors to make you money in many ways. Give them too many options to nonprofitable actions, making your navigation confusing and cluttering your web pages with random text and graphics. Get your customers attention to a profitable action by using varying degrees of contrast, color and font choice. When in doubt use different approaches on different pages and measure the results.

The number of methods you can use to increase customer action seems enless. A few of the many worthy mentionables are branding, cross promotion, A/B testing and improving your call-to-action. Remember, the higher the rate of visitor to customer conversion the more revenue your website will receive.

Hire an Expert

Like trying to do your own plumbing, Trying to do web design and marketing by yourself can lead to more bad than good. Sure, if your dedicated and take time to get the proper experience you can do fine. But if your serious about turning a higher profit for your website right now, you'll be better off hiring a professional.

About the Author:

Matthew Henage is an expert web marketer and Owner of Superior Design Inc, a Utah website design and web marketing firm. Visit his website now and you can get an expert website consultation.

PPC Mentor Program

By Collin De Ruyck

Trying to learn the right way to do PPC marketing is not that easy to do, as I am sure, many of you know. There are so many blogs out there that claim to be able to teach you what you need to know, but they never teach you anything. I found out about a new program called the PPC Coach ran by super affiliate Will Haimerl through a blog I regularly read.

I am not sure how many of you follow the Pepperjam Network blog, I follow it very closely. There is always great information that is released in there about new affiliate offers the Pepperjam network just launched. There is also a bunch of posts titled "Meet the Affiliates" and it was through one of those posts that I discovered the PPC Coaching Program by Will.

I suggest after you complete my review of the PPC Coaching program that you might want to head over to the Pepperjam Network blog and read Will's interview. It was through that post that I learned a more personal side behind Will and why he created the program in the first place.

Honestly I know there is good money to be made building affiliate based websites. I make some money at it now and I have even helped a guy make money the same way. Actually, the first guy I was mentoring has recently reported to me that he has just had a couple of 30 dollar days in a row with one of his sites.

Learning to master pay per clicking marketing and not being one of those people who loses a bunch of money doing it was something I needed to learn, wanted to learn. Reading the review on the Pepperjam blog was a good enough recommendation for me to bite the bullet on the month fee's of $49.00 to join the program because I knew if this guy was half as good as he seemed in the interview and was able to teach me what I needed to know, I would be set.

I got tired of reading blogs about how to make money online, they never teach you anything! Once I seen that the goal behind the PPC Coaching program was to help build you a business of 10 successful PPC campaigns that all profited you a minimum of 100 per day, I knew this was going to be the place for me. Lots of people have built and owned a niche in the PPC industry, but when that market dried up, there income was gone. I didn't want to be that person, I want a business.

About the Author:

If you want to finish reading the PPC Coach Review and find out exactly how the pay per click marketing training program works please visit Feed Flare for the rest of Collin's review of how this program works and how it has changed the way he makes money.

Using Landing Pages With Pay Per Click Advertising

By David Loren Sullivan

In internet marketing, the most crucial step in the sales process is capturing your lead's contact information. Good contact information increases your odds of lead conversion. When starting an advertising campaign, consider these tips to get the most effective results.

An excellent approach to internet marketing is using pay-per-click advertising. The cost per click will vary between larger and smaller search engines. Once you have ad copy ready, creating a landing page is your next step.

Lead capture pages or landing pages are usually websites that allow a prospect to enter his contact information. Creating a unique landing page is crucial to building a pipeline of qualified leads that will eventually generate sales and repeat sales. A padded pipeline of qualified leads is essential to your success in internet marketing.

Connecting your advertisement to your landing page is essential to lead conversion. In addition, write your ad copy with your lead capture page in mind. Does the advertisement flow with the landing page? Does your landing page provide appropriate information with a call to action?

Landing pages are extremely important to your campaign. Lead conversions can double, even triple, with a few stylish updates to color or fonts. These seemingly insignificant updates can have a dramatic impact on your bottom-line.

BlinkWeb is a free internet marketing resource that provides easy website creation using professional, ready-made templates. Customizing your personal website is a snap using BlinkWeb's drag-and-drop tool. You can design opt-in web forms, order buttons, and even monetize your landing page.

Using testimonials, videos, and pictures is a great way to customize your landing page. Personalization is very significant in internet sales because it lets the prospect connect with you which normally would not occur without face-to-face interaction. A personally-branded website with ad copy that flows into your landing page will definitely increase your lead conversion percentage.

When your landing page is finalized, take advantage of split testing and dynamic page content to squeeze every cent from your advertising dollar. Make changes along the way based on what works and what doesn't. Eventually, your lead capture and online advertising will become fully-streamlined. Build a great business tomorrow by getting started today.

About the Author:

David Loren Sullivan is a distinguished business coach and personal mentor. Mr. Sullivan also composes an online business blog dedicated to helping people succeed online with opportunities that create income and allow them to work from home. Visit David's blog for more home-based business tips and tricks for using pay per click advertising.

Pay Per Click Conundrum - Google the cash hole ?

By Trevor Weir

Some pundits are saying that Google Pay Per Click advertising is dead. This is a strange claim when the latest Neilson online results show Google once more pummeling Yahoo, MSN, AOL and ASK. Could this be any further from the truth?

Well it could be a little further from the truth, ha ha, but not much. In reality, Google's stock isn't exactly roaring ( nobody's is at the moment ) but the latest online Neilson polls show Google with a commanding 61% of the market place and continuing its slow but relentless climb.

What is great for Google is always great for its customers too, right? Usually it is, but it's not the customers feeling the pinch here, its the advertisers like you and me. Google's adword system is based on a set of "highest bidder" algorithms.

For those not familiar with how this works, imagine that you typically waste your Saturday afternoons at the local car auctions hoping to pick up a great car for cheap. You know that the fewer people bidding is the better your chance of snaking a prime 4 year old vehicle for a few thousand dollars. On the last bidding day of the season, 10 busloads of rich gamblers stop by to use the bathroom.

You better hope that they beeline for the bus afterwards, because if the wander over to join the auction, the prices of all vehicles will go up. And was this good for you or the Auctioneers? You already know the answer to that one.

If those cash rich players on the way to the local casino actually don't spend all their time in the bathroom, they are likely to bid on a few cars just for the hell of joining a live gambling arena.

If more than a few of those guys don't head right back for the bus, you and your bidding budders are going to have some cash rich competition who won't even listen and smell the exhaust or kick the tires a bit. They are simply going to stand there and bid. Does this sound a little like corporate in the adwords game?

Deep pocketed bidders without a sense of ROI can bid certain keywords to near unreasonable prices.

What is currently happening to many of your campaigns that were turning a fair profit just 4 months ago? How about those absolute winners that you have had running for a couple years? You have adjusted, pruned optimized and now there is very little left you can do. The frustration sets in and you are regretfully pause the campaign. Its now, no longer profitable.

Having fun yet?

Recently, a few guys came up with a breakthrough. They also claim that after months of testing, Google's adword system proved to be a cash loser for all but a few of their click bank affiliate products. They claim to have found a hack in another search engine and after nearly a half million in revenue are willing declare their test phase is over. Ha ha. They are calling their breakthrough the Yahoo cash machine. You might be surprised specifically at how they did this. Click here to watch their video.

About the Author:

Trevor has been engaged happily in affiliate internet marketing for several wonderful years now. For tips and tricks and a lotof free stuff come visit. Discover exactly how these two very bright guys uncovered a hack in Yahoo to create their very own Yahoo cash machine.

Pay per Click and Cash Afilliate Programs

By Residual Income Affiliate

Millions are now paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet.

A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.

To make things easier, the affiliate merchant provides a strip of advertisement and pays you when someone clicks on the ad's link. You can get a commission of $0.10 to $0.30 for every click, but it sometimes it can go higher depending on your merchant affiliate.

Sometimes, merchants require a quota like $1.4 for every 1000 clicks. Plus, you can get discounts from your merchant affiliates if you happen to like their products too. You can just kick back and relax while your website is generating cash. Sounds easy, doesn't it?

What is PCC Affiliate Program? PPC means pay-per-click, wherein you get in partnership with an affiliate company that literally pays you for every click. There are actually two types of PCC affiliate programs, those who pay a commission based on the number of clicks and the other based on the sales.

The pay-per-click program is much more popular than pay-per-lead because the affiliate gets paid by just clicking the ad, regardless of whether the visitor buys from the affiliate merchant or not. Plus the chances of a visitor purchasing something from the affiliate merchant are not that high.

In choosing an affiliate program, read the fine print carefully because some pay-per-click programs get the ratio of the number of people who went to your site and the actual people who clicked on the ad. If you have a heavily targeted website, this can hurt your earnings.

How do I start? Of course, you need to have a website. Depending on the target audience, choose the affiliate merchant that is most related to your topic. For example, your website is about Carpentry then you can search for affiliate programs that sell tools used in carpentry.

However, if you don't have a website, that's not a problem. You can put up a content site about absolutely anything you want like Taking Care of Dogs or Decorating your own Home. But wait, its not over yet. We are faced by a dilemma on how to increase traffic! You first need to get internet surfers to see your website, then the ad. Click here for an Excellent Way To Increase Traffic!

How do I increase my traffic? First, design your website in such a way that it will attract internet users. A user-friendly site is always recommended so that the customers will know which one to click. Take into consideration the look and feel of the advertisement. Click here for an Excellent Way To Increase Traffic!

If it your website doesn't look professional, most likely, users will just ignore it. Place the ad on a strategic location. One where users can see it clearly. Visibility of the ad is always important.

Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it.

It is like putting your business on autopilot. To maintain your pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.

How can you make more money? If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website's clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 50% commission on all referral sales.

You should be able to manage and monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! Choose affiliates that can most likely attract more internet users and bring more traffic. You just have to know the right people.

About the Author:

I hope you found this blogpost review helpful. I have found an Excellent Way to Increase Traffic to my pay-per-click business. Check it out and get started today! Motivated, targeted traffic can make or break your pay-per-click business.

Helpful Tips When a Good AdWords Campaign Goes Bad

By Brian Basch

You are finally done. You have the perfect product, amassed an amazing amount of keywords and are all set. You even went all out and built a winning website and profit pulling ads. You have built a wonderful campaign uing all Google's tutorials and tools. Now there is one thing wrong your campaign is losing money not gaining profits for your business.

There are several reasons for this failure of your Adword campaign. However the most frequent mistake that people make is poor choice of keywords. The entire success of your campaign is dependent on having the correct keywords.

You will need to choose keywords that will specially attract your niche market. Failure to do this will result in a lot of wasted traffic and money.All Traffic and no sales equals a failing campaign.

Google has many tools and tutorials to help you with keyword research, when you start your Adwords campaign. These will give you an indication of which ads are unproductive and those that are successful. Reformat or even discard the ads that are not working. It is important to check that the keywords are indeed targeted to your niche market. Remember to save the keywords that you discard as search trends can change and they may become useful again.

When you have finished checking the keywords, turn your attention to the ads that are productive. Check click to sales conversions. It is pointless running ads that bring in useless leads. When this happens you will lose a lot of money. Compare keywords in unproductive ads to those in successful ads. Of course a little tweaking of the ad may do the trick but do not rule out the keywords.

It is important to carefully manage your Adwords campaign. You will save a great deal of money and time by doing this. Pay attention to all details, track and test your ads methodically. Regularly check your campaign on a biweekly or weekly basis. This will help you to detect and fix minor problems before they become major disasters. Make sure that you understand these strategies, so that you can really turn your failing campaign around. Do not get despondent, sometimes as mentioned small adjustments can make a big difference. You will certainly save a lot of money using these points.

About the Author:

Brian Basch has been playing the game of of the pay per click bid management world for over 4 years. His system for adwords pay per click has been refined and improved consistently during this time. Visit today to hire Brian to help.

Discovering How To Bid On Keywords

By Brian Basch

It is critical to select the precise keywords for your ads. Successful marketers have learned how to do this well. It is not really that hard to do. Keyword research is the key to your success.

There is another important factor in your pay per click advertising campaigns that does not revolve around keywords. This is to do with the searchers themselves. They rarely look beyond the first 5-10 pages of their search results.

In order to be seen an ad must be positioned within the first 5-10 pages of the search results. How can you do this? By paying more money.

If you have figured out Google Adwords this section may be repetitive. However if you are new to this method of marketing this is important to know. Adwords can be thought of as a large auction. There are many people bidding on frequently searched keywords, but few on little known ones.

So be aware that you are not the only person utilizing a certain keyword. How can these search engines determine where to place an ad? Because Adwords works by pay per click the highest bidder on a key word will earn the rights to a top position. These high paid keywords are welcomed by the search engines and will always gain top positions.

It can be time consuming finding the right blend of bids and keywords, it might take some profits and losses as you experiment. Not every click will produce sales; in fact conversions are often only 10% of the click ratio. Price of product should be taken into account and of course your budget, when deciding how much to bid.

Bidding is almost as important as choosing the right keywords for your campaign. This is because if you do not have a good placement for your ad you will not draw enough traffic or sales. The road to a successful campaign is to take your time when you bid.

While working out the details of your Adword campaign be sure to keep these tactics in mind. Consider this, when you build a great pulling ad it is no good condemning it into oblivion. That is just a waste of time and money.

About the Author:

Brian Basch has been working with ppc search engines for over 4 years. He is an adwords ppc expert and his knowledge has helped improve the profitability of numerous ppc campaigns. If you need some ppc management hire him!

Why Pay Per Click Beats the Yellow Pages Hands Down

By Troy Cruz William Engle Dawn Khoury James Nissen Robert Hill Chris Laning Janet Taylor Jack Enders Bruce Gross Rick Bean Keith Wood Ray Johnson Alex Velez Juan Hines Paul Holtz Kenya Rios Peggy Dye Neal Dawes Lucas King David Hebert Karl Howell Jarrod Lucky Ruth Coats Doris Lund Henry Bush Lonnie May Arlen Bell Wanda Kuebler Kevin Stiles Nick Horton Jorge Pina Frank Vera Chad Copp Fred Brod Jose Cruz Jeremy Stanley Mark Jones Kelly McMahon Barney Bernard Ailleann Alan

If you are wondering whether or not pay per click is better than a Yellow Pages ad for getting customers aware of your company, you are going to want to understand how important pay per click is for your company. Last century, the Yellow Pages played an important role, but now pay per click has taken over and is now the best way to get your name (and contact information) out for people to see. If you don't know why the Yellow Pages are dead, you may be a bit confused. Here is why you need pay per click for your business.

The telephone book has become obsolete in a lot of households. In fact, the only time you use it is to look up the number for your favorite restaurant - the rest of the time it just sits around getting in your way because it is big and bulky. Take your telephone book down and see how old it is - chances are it is not the current edition. Now, think about how you find all of the other telephone numbers that you need - you go to your computer. When you enter something into a search engine the results that you get are going to be pretty accurate. Of course there is a ton of junk out there, but searching for something specific (like your city name and the name of the fish restaurant that you love) is going to give you instant results. If you are computer savvy (or even computer proficient), you are probably going to find that locating information is faster on the computer than in the Yellow Pages.

So pay per click advertising is more convenient than Yellow Page advertising for people to find, but there has got to be other reasons why it is better. The vast majority of households have the Internet now, so it means that you are going to have everybody's attention. Plus, if you think about it, a lot of young adults and even middle-aged adults are more comfortable searching on the Internet than they are using the Yellow Pages. It's a lot more convenient to find what you are looking for. Plus, most people know that they are going to get a better selection of choices when using the Internet.

A final reason why pay per click is now the king of advertising is that a lot of companies have been starting to use online Yellow Pages. In the past, the telephone company would send out a copy of the Yellow Pages every year, but now the Yellow Pages aren't typically given out for free in a lot of areas and if they are, they aren't given out every year anymore. By advertising in the Yellow Pages, you are going to limit yourself to the number of people who see your business information to the people who got a copy of your local Yellow Pages. By advertising with a pay per click campaign, you are going to have the whole world be able to see your business information.

If you get a telephone call from the telephone company telling you about the specials they have on full page Yellow Page advertisements, you are going to want to tell the caller about all of the web traffic and profits that your business saw from your last pay per click campaign and that you are going to use your advertising money wisely.

About the Author:

Because you want an expert in ppc then call netresults.ie. Discover insider ppc secrets with your complimentary web site video review.

Will Yahoo Cash 4 Idiots Earn You Idiot Free Income?

By John Mayol

Are you happy with how you AdWords campaigns are going? If not, many of those just like you are thinking of another option... bringing their business to Yahoo, especially with the release of a new product Yahoo Cash 4 Idiots which offers some insight into succeeding in Yahoo Search Marketing.

Its really no surprise that a lot of people are taking an interest in it, especially that Yahoo Cash 4 Idiots hints that you can make even more money on Yahoo than Google.

So it comes down to this important question, should you really purchase Yahoo Cash 4 Idiots?

First point is, Yahoo Cash 4 Idiots will reveal close guarded secrets to succeeding in the paid search game on Yahoo. It sounds pretty much like any AdWords guide, but wait, there is more.

Second, it reveals a little known glitch in Yahoo's search marketing system that will allow you to get better ad positions and yet spend less. Most marketers who are new to PPC almost always lose their shirt before they master it, and yet many who do, still do not manage to turn out a profit, or even barely break even. Now is your chance to start out in PPC and not lose money.

The third benefit is its easy to understand instructions that take you through the steps in taking advantage of that loophole. Any marketer of any level of experience can exploit this.

Last but not least, affiliate marketers are happier with the fact that Yahoo is not as restrictive compared to Google when it comes to the use of the display URL on AdWords ads.

So how about it? Yahoo Cash 4 Idiots sounds like a no-brainer doesn't it. If for some reason you are not satisfied with it in your first two months of use, you would be an idiot not to get a refund for the $77.

About the Author:

Learn the secret behind Yahoo Cash 4 Idiots, visit this Yahoo Cash 4 Idiots review for more details.

All About Pay Per Click Advertising

By Brian Basch

Pay per click may sound quite strange to the uninitiated. However once you use this form of advertising you will find the name is actually very appropriate.

Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.

With all these expenses, and more, you will need to find a way of earning income. Running your search engine is a full time job and you do not have time to earn extra money. Then you have an idea! Why not make some money from all the millions of searches you accumulate per day? The searchers scour your results pages right? Why not give advertisers the chance to use your search engine to advertise? Great exposure for their ads and money in the bank for you!

One problem arises. You are offering much more exposure than the local newspaper and other conventional medias so you really want to charge a good price for your improved service. Then you suddenly have an ideapay per click advertising.

So reflect on this. The greater the numbers of visitors the more money the advertiser will get. This can be in your favor. Regardless of sales, you will still charge a fee for every click. Added to this you will only charge a small amount of money per click and the advertiser will be happy.

All of the money the advertiser spent on pay per click advertising will be made back in sales. However sometimes searchers can click on the ads with no intention to buy. To prevent huge losses for the advertiser you implement the option to put a cap on the hits or bids so that only X amount of dollars will be spent for each campaign. This will stop the advertiser from losing out if people randomly click ads.

So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.

Armed with the knowledge about pay per click advertising you can now try it yourself. You will find it an ideal partnership of your search engine and the promoter. Both of you stand to earn good money.

About the Author:

Brian Basch is a ppc management master. He has been driving quality leads to his businesses and clients for years. In reality, adwords campaign management is critical to your success. Visit www.propayperclickmanagement.com