It is incorrect believe that the top search terms are good choices for keywords. This seems logical but it doesn't take into account other competition. Picking keywords that match the advertiser's business usually have more of an impact.
Providing terms that are descriptive can draw a better group of people. Using a phrase like "cook books" instead of just "books" will commonly result in more conversions due to the fact that it will appear to people actually searching for cook books instead of just books. Providing a term like "Italian cook books" can result in even more conversions.
A low conversion ratio, or readers who click but don't end up buying, doesn't help an advertiser in any way despite the high number of clicks. It will only cost the business more money in fees that are not negated by higher sales. By placing very specific keywords to hone in on a niche advertisers are able to get higher quality clicks. This will lead to a significantly better conversion ratio and a much higher ROI.
To get traffic to your site, you need to figure out what key words you want to use. Think about your product and think about what the product will do for the customer. And from there you can figure out what key words you want to add. This way you will get a lot of clicks to your site and then you will have potential company's.
It helps to consider how a customer might think, too. According to Google, it is a good idea to create a list of search terms that consumers might use when performing an Internet search for specific goods and services. Think about the various ways they may spell some of those terms, too. For example, someone searching for low calorie foods might type "light foods" or "lite foods." To make sure you attract the greatest number of consumers, be sure to incorporate all possible spellings when creating a list of keywords for your site.
Keeping track of how effective a campaign is is a critical component. You can use Google's conversion tracking tool along with Google Analytics to see how a campaign is doing. If you see advertisements that are not generating as much traffic as estimated try to make some changes. Then, keep watching the results to see if the change improved things.
Providing terms that are descriptive can draw a better group of people. Using a phrase like "cook books" instead of just "books" will commonly result in more conversions due to the fact that it will appear to people actually searching for cook books instead of just books. Providing a term like "Italian cook books" can result in even more conversions.
A low conversion ratio, or readers who click but don't end up buying, doesn't help an advertiser in any way despite the high number of clicks. It will only cost the business more money in fees that are not negated by higher sales. By placing very specific keywords to hone in on a niche advertisers are able to get higher quality clicks. This will lead to a significantly better conversion ratio and a much higher ROI.
To get traffic to your site, you need to figure out what key words you want to use. Think about your product and think about what the product will do for the customer. And from there you can figure out what key words you want to add. This way you will get a lot of clicks to your site and then you will have potential company's.
It helps to consider how a customer might think, too. According to Google, it is a good idea to create a list of search terms that consumers might use when performing an Internet search for specific goods and services. Think about the various ways they may spell some of those terms, too. For example, someone searching for low calorie foods might type "light foods" or "lite foods." To make sure you attract the greatest number of consumers, be sure to incorporate all possible spellings when creating a list of keywords for your site.
Keeping track of how effective a campaign is is a critical component. You can use Google's conversion tracking tool along with Google Analytics to see how a campaign is doing. If you see advertisements that are not generating as much traffic as estimated try to make some changes. Then, keep watching the results to see if the change improved things.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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