Which One Is Better PPC or SEO?

By Marc Marseille

The most effective traffic generation method by far is search engine optimization. The ability to drive tons of targeted traffic to your website using natural SEO methods will create nonstop visitors and increased sales conversions.

There are more than one way to use the search engines to market your business. Pay per click marketing is another form of search engine marketing that charges advertisers every time their advertisement is click.

Both of these methods however, are considered to be natural search engine optimization due to the fact that they both are powered by natural searches. The keywords used in each individual campaign determines the effectiveness.

The selection of highly targeted keywords with lesser competition is the main component of search engine marketing. Keyword phrases hold the key to the success of any campaign using the search engines.

If you are torn between which method to choose from, then their differences will make your decision easier. The process of properly getting your site ready for the search engines includes using natural SEO methods can take months. After preparing your content and creating the proper amount of backlinks, you still have to wait for the SERPs to index your website.

PPC advertising is different because you can start experiencing massive traffic overnight. The key to successful conversions with the traffic generated revert once again to your keyword selection. A poorly managed campaign can lead to high cost with very little conversions.

The more experienced you are will make the decision of which strategy to use much easier. It definitely takes a level of skill to master PPC, so I would not recommend taking that route without proper tutorials.

Personally, I use both methods to advertise my websites and affiliate programs. If I had to choose between the two natural SEO methods, my choice would be SEO because it is much cheaper and carries less risk.

About the Author:

Marc Marseille is an experienced online professional with several websites providing valuable tools and resources catering to internet entrepreneurs. He is the owner of a natural seo company that focuses on using natural organic seo methods to increase web presence and rankings.

How to Dominate PPC Internet Advertising

By John Kellerman

I've had the good fortune of being able to beta test an incredibly valuable course on PPC advertising produced by Mike Dillard and Jim Yaghi entitled PPC Domination. This is an excellent marketing tool for today's business owners and affiliate marketers who want to get listed quickly, obtain top rankings and positioning by promoting their products or services.

PPC advertising has been at the core of my business for about two years now. While I do believe it is extremely important to have an organic online presence, there is much to say for a properly managed advertising and Pay Per Click campaign. Many businesses can run successfully with PPC alone.

There are literally hundreds of thousands of advertisers out there trying to grab customers' attention. As a PPC advertiser, you know that Pay Per Click campaign's take a lot of trial and error to get profitable results. If your ads are not relevant and getting good click through rates, you will just have to pay more for your clicks than other advertisers. You don't want to go there.

The guru of pay per click, Jim Yaghi, tells you all the facts and insights to using pay per click. Affiliate marketers or business owners can learn the best way to use PPC to make money with whatever product they wish to advertise.

If you are looking to break into Pay Per Click Advertising as an Affiliate or Network Marketer, this course will take you step by step, video by video on how to set-up your Google Adwords campaigns, do keyword research, and produce leads for your Network or Affiliate Marketing business.

The mind map exercise is probably the most valuable tool in the course. It will allow you to research ideas for keywords and learn to use the right ones. This exercise proves that it takes more than searching the internet to find the right keywords. Learn the effective way to find and use keywords.

PPC Domination shows you a way to generate traffic without spending a fortune on advertising. Pay per click advertising will allow you to reach a huge audience of people wanting to click through your ads and buy without you having to make a big investment in advertising.

Pay Per Click ads is simply one of the easiest ways to generate traffic on autopilot. It takes a bit of skill initially to set them up, but once you push the button they keep working.

PPC Domination is the course for you if you want to learn how to make money through pay per click advertising. This works well with Google Adwords or other PPC clients as well. I recommend this course to anyone wishing to have domination over pay per click.

About the Author:

John Kellerman is an Internet Marketing Consultant teaching how to achieve effective Pay Per Click Programs and concentrates on Google Adwords help

How To Do PPC?

By Hass67

Many people want to make money online. But dont know how to make a website. They can start with Affiliate marketing. In Affiliate Marketing you dont need a product or website of your own. You can join many Affiliate Programs online. Clickbank and Commission Junction are two popular affiliate programs.

In each affiliate program, you will find many products. When you promote a product and sell it, you will make a commission. You can promote a product by advertising the merchants website. This method is known as Direct Linking or Google Cash Method.

The affiliate program will provide you with a unique link for each product listed on it. When you will advertise that link, people are going to visit the merchants website. If someone likes the product, a sale will be made. Each sale means a fixed percentage as a commission for you.

The main question is how you are going to promote your affiliate site. One of the fastest methods is through Pay Per Click Advertising (PPC). Google, Yahoo and MSN allow advertisers to display ads on their search engine pages for keywords that you choose. But you will have to pay for each click on your ad.

You can open a Google Adwords Account with $5. Similarly, you can open an MSN account for $5. Yahoo lets you open an account if you deposit minimum $30. All the three search engines also can give you a free $50 or $100 voucher also in the beginning.

This is just to entice you to start ppc by these search engines. But these $50 or $100 free clicks can help you test a few products. Open an account on these three search engines.

The selection of a niche that you want to promote is very important. There are many popular niches like weight loss, dating, music, movies etc,. Choose a product from your selected niche. Start a campaign by making ads.

Dont exceed a daily budget of $2 in the start. This will help you avoid losing your money in the beginning. Test and test, see if your website is converting and making sales or not. Choose keywords that have long tails. Long tails means three or more words. When people search on Google, Yahoo or MSN, they use keywords. Long tails convert well. Avoid using single word general keywords. They may be cheap and get a lot of traffic but normally dont convert at all.

The art of PPC lies in the selection of proper keywords that convert. See which keywords are converting. Think like the buyer! Choose keywords that are very specific to your product.

Google, Yahoo and MSN provide you with free Keyword Tools. Use them and select good keywords. In the beginning, try to make $50 every day.

See if the website converts into a sale in about 100 clicks. If not, drop it and choose another merchants website. PPC is the wise combination of good keywords and a good website that can make sales in less than the amount of your commission per sale.

About the Author:

Mr. Ahmad Hassam is a Harvard University Graduate. His hobby is internet marketing and making money online. Read more about Adwords Digger and Internet Marketing.