Wednesday, April 1, 2009

How To Do PPC?

By Hass67

Many people want to make money online. But dont know how to make a website. They can start with Affiliate marketing. In Affiliate Marketing you dont need a product or website of your own. You can join many Affiliate Programs online. Clickbank and Commission Junction are two popular affiliate programs.

In each affiliate program, you will find many products. When you promote a product and sell it, you will make a commission. You can promote a product by advertising the merchants website. This method is known as Direct Linking or Google Cash Method.

The affiliate program will provide you with a unique link for each product listed on it. When you will advertise that link, people are going to visit the merchants website. If someone likes the product, a sale will be made. Each sale means a fixed percentage as a commission for you.

The main question is how you are going to promote your affiliate site. One of the fastest methods is through Pay Per Click Advertising (PPC). Google, Yahoo and MSN allow advertisers to display ads on their search engine pages for keywords that you choose. But you will have to pay for each click on your ad.

You can open a Google Adwords Account with $5. Similarly, you can open an MSN account for $5. Yahoo lets you open an account if you deposit minimum $30. All the three search engines also can give you a free $50 or $100 voucher also in the beginning.

This is just to entice you to start ppc by these search engines. But these $50 or $100 free clicks can help you test a few products. Open an account on these three search engines.

The selection of a niche that you want to promote is very important. There are many popular niches like weight loss, dating, music, movies etc,. Choose a product from your selected niche. Start a campaign by making ads.

Dont exceed a daily budget of $2 in the start. This will help you avoid losing your money in the beginning. Test and test, see if your website is converting and making sales or not. Choose keywords that have long tails. Long tails means three or more words. When people search on Google, Yahoo or MSN, they use keywords. Long tails convert well. Avoid using single word general keywords. They may be cheap and get a lot of traffic but normally dont convert at all.

The art of PPC lies in the selection of proper keywords that convert. See which keywords are converting. Think like the buyer! Choose keywords that are very specific to your product.

Google, Yahoo and MSN provide you with free Keyword Tools. Use them and select good keywords. In the beginning, try to make $50 every day.

See if the website converts into a sale in about 100 clicks. If not, drop it and choose another merchants website. PPC is the wise combination of good keywords and a good website that can make sales in less than the amount of your commission per sale.

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